
Purpose and audience
Explain who the work is for and what you want people to understand, without prescribing a solution before the brief is clear.
Design and creative work
Explain who the work is for and what you want people to understand, without prescribing a solution before the brief is clear.
Design and creative work

Explain who the work is for and what you want people to understand, without prescribing a solution before the brief is clear.

Identify the intended formats, existing materials and practical constraints relevant to the design discussion.

Clarify who reviews proposals and who can approve them before assuming a revision or sign-off process.
Design and creative work
Describe the creative brief subject and the information you need from DKN Designs. Avoid sending payment details or personal documents in an initial request.